Cita APA (7a ed.)

Ailawadi, K. L., & Harlam, B. A. (2002). The effect of store brand share on retail margins: An empirical analysis. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Ailawadi, Kusum L., y Bari A. Harlam. The Effect of Store Brand Share on Retail Margins: An Empirical Analysis. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Ailawadi, Kusum L., y Bari A. Harlam. The Effect of Store Brand Share on Retail Margins: An Empirical Analysis. Marketing Science Institute, 2002.