Marketing communications contexts, contents and strategies
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Harlow [etc.] :
Financial Times-Prentice Hall
1999.
|
| Edition: | 2nd ed |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000511069703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indices Subtít. de la 1. ed.: Frameworks, theories and applications |
|---|---|
| Physical Description: | XXIII, 656 p. ; 25 cm |
| Bibliography: | Bibliogr. |
| ISBN: | 9780130102294 |
