APA (7th ed.) Citation

American Marketing Association, Kangun, N., & Richardson, L. (1978). Consumerism: New challenges for marketing. American Marketing Association.

Chicago Style (17th ed.) Citation

American Marketing Association, Norman Kangun, and Lee Richardson. Consumerism: New Challenges for Marketing. Chicago: American Marketing Association, 1978.

MLA (9th ed.) Citation

American Marketing Association, et al. Consumerism: New Challenges for Marketing. American Marketing Association, 1978.