Aaker, D. A., & Day, G. S. (1974). Consumerism: Search for the consumer interest (2nd ed.). Free Press.
Cita Chicago Style (17a ed.)Aaker, David A., y George S. Day. Consumerism: Search for the Consumer Interest. 2nd ed. New York [etc.]: Free Press, 1974.
Cita MLA (9a ed.)Aaker, David A., y George S. Day. Consumerism: Search for the Consumer Interest. 2nd ed. Free Press, 1974.
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