APA (7th ed.) Citation

Larréché, J., & Gatignon, H. (1977). MARKSTRAT: A marketing strategy game. Teaching notes. Scientific Press.

Chicago Style (17th ed.) Citation

Larréché, Jean-Claude, and Hubert Gatignon. MARKSTRAT: A Marketing Strategy Game. Teaching Notes. Palo Alto, CA: Scientific Press, 1977.

MLA (9th ed.) Citation

Larréché, Jean-Claude, and Hubert Gatignon. MARKSTRAT: A Marketing Strategy Game. Teaching Notes. Scientific Press, 1977.