Cita APA (7a ed.)

Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A. (2002). A product-market-based measure of brand equity. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Ailawadi, Kusum L., Donald R. Lehmann, y Scott A. Neslin. A Product-market-based Measure of Brand Equity. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Ailawadi, Kusum L., et al. A Product-market-based Measure of Brand Equity. Marketing Science Institute, 2002.