Cita APA (7a ed.)

Srinivasan, S. (2001). Do promotions benefit manufacturers, retailers or both? Marketing Science Institute.

Cita Chicago Style (17a ed.)

Srinivasan, Shuba. Do Promotions Benefit Manufacturers, Retailers or Both? Cambridge, Massachusetts: Marketing Science Institute, 2001.

Cita MLA (9a ed.)

Srinivasan, Shuba. Do Promotions Benefit Manufacturers, Retailers or Both? Marketing Science Institute, 2001.