El marketing de la marca una aproximación semiótica
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Castellano |
| Published: |
Barcelona [etc.] :
Paidós
1995.
|
| Series: | Paidós Empresa ;
38 |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000490209703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Traducción de: Le marketing de la marque : approche sémiotique |
|---|---|
| Physical Description: | 233 p. ; 22 cm |
| Bibliography: | Bibliogr.: p. 231-233 |
| ISBN: | 9788449301339 |
