Cita APA (7a ed.)

Heide, J. B., & Wathne, K. H. (2001). Relationship governance in a vertical network context. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Heide, Jan B., y Kenneth H. Wathne. Relationship Governance in a Vertical Network Context. Cambridge, Massachusetts: Marketing Science Institute, 2001.

Cita MLA (9a ed.)

Heide, Jan B., y Kenneth H. Wathne. Relationship Governance in a Vertical Network Context. Marketing Science Institute, 2001.