APA (7th ed.) Citation

Zeithaml, V. A. (1987). Defining and relating price, perceived quality and perceived value. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A. Defining and Relating Price, Perceived Quality and Perceived Value. Cambridge, Massachusetts: Marketing Science Institute, 1987.

MLA (9th ed.) Citation

Zeithaml, Valarie A. Defining and Relating Price, Perceived Quality and Perceived Value. Marketing Science Institute, 1987.