APA (7th ed.) Citation

Brucks, M., & Zeithaml, V. A. (1991). Price and brand name as indicators of quality dimensions. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Brucks, Merrie, and Valarie A. Zeithaml. Price and Brand Name as Indicators of Quality Dimensions. Cambridge, Massachusetts: Marketing Science Institute, 1991.

MLA (9th ed.) Citation

Brucks, Merrie, and Valarie A. Zeithaml. Price and Brand Name as Indicators of Quality Dimensions. Marketing Science Institute, 1991.