Cita APA (7a ed.)

Thaler, R. H. (1980). Toward a positive theory of consumer choice. [s.n.].

Cita Chicago Style (17a ed.)

Thaler, Richard H. Toward a Positive Theory of Consumer Choice. [S.l.]: [s.n.], 1980.

Cita MLA (9a ed.)

Thaler, Richard H. Toward a Positive Theory of Consumer Choice. [s.n.], 1980.