Cita APA (7a ed.)

Moller, W. G., & Wilemon, D. L. (1971). Marketing channels: A systems viewpoint. Richard D. Irwin.

Cita Chicago Style (17a ed.)

Moller, William G., y David L. Wilemon. Marketing Channels: A Systems Viewpoint. Homewood (Illinois) [etc.]: Richard D. Irwin, 1971.

Cita MLA (9a ed.)

Moller, William G., y David L. Wilemon. Marketing Channels: A Systems Viewpoint. Richard D. Irwin, 1971.