APA (7th ed.) Citation

Berger, A. A. (1998). Media research techniques (2nd ed.). Sage.

Chicago Style (17th ed.) Citation

Berger, Arthur Asa. Media Research Techniques. 2nd ed. Thousand Oaks, California [etc.]: Sage, 1998.

MLA (9th ed.) Citation

Berger, Arthur Asa. Media Research Techniques. 2nd ed. Sage, 1998.