APA (7th ed.) Citation

Jaworski, B. J., & Kohli, A. K. (1992). Market orientation: Antecedents and consequences. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Jaworski, Bernard J., and Ajay K. Kohli. Market Orientation: Antecedents and Consequences. Cambridge, Massachusetts: Marketing Science Institute, 1992.

MLA (9th ed.) Citation

Jaworski, Bernard J., and Ajay K. Kohli. Market Orientation: Antecedents and Consequences. Marketing Science Institute, 1992.