Cita APA (7a ed.)

Pelham, A. M., & Wilson, D. T. (1995). Does market orientation matter for small firms? Marketing Science Institute.

Cita Chicago Style (17a ed.)

Pelham, Alfred Montgomery, y David T. Wilson. Does Market Orientation Matter for Small Firms? Cambridge, Massachusetts: Marketing Science Institute, 1995.

Cita MLA (9a ed.)

Pelham, Alfred Montgomery, y David T. Wilson. Does Market Orientation Matter for Small Firms? Marketing Science Institute, 1995.