Marketing's influence within the firm

Bibliographic Details
Main Author: Homburg, Christian (-)
Other Authors: Workman, John P., Krohmer, Harley
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1998.
Series:Report (Marketing Science Institute) ; 98,126.
Subjects:
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Description
Physical Description:43 p. ; 28 cm
Bibliography:Bibliogr.: p. 37-43