APA (7th ed.) Citation

Homburg, C., Workman, J. P., & Krohmer, H. (1998). Marketing's influence within the firm. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Homburg, Christian, John P. Workman, and Harley Krohmer. Marketing's Influence Within the Firm. Cambridge, Massachusetts: Marketing Science Institute, 1998.

MLA (9th ed.) Citation

Homburg, Christian, et al. Marketing's Influence Within the Firm. Marketing Science Institute, 1998.