Cita APA (7a ed.)

McDonald, C., & Vangelder, P. (1998). The ESOMAR handbook of market and opinion research (4th ed.). ESOMAR.

Cita Chicago Style (17a ed.)

McDonald, Colin, y Phyllis Vangelder. The ESOMAR Handbook of Market and Opinion Research. 4th ed. Amsterdam: ESOMAR, 1998.

Cita MLA (9a ed.)

McDonald, Colin, y Phyllis Vangelder. The ESOMAR Handbook of Market and Opinion Research. 4th ed. ESOMAR, 1998.