White, S. S., & Schneider, B. (1998). Climbing the commitment ladder: The impact on customer commitment of disconfirmation of service expectations. Marketing Science Institute.
Chicago Style (17th ed.) CitationWhite, Susan S., and Benjamin Schneider. Climbing the Commitment Ladder: The Impact on Customer Commitment of Disconfirmation of Service Expectations. Cambridge, Massachusetts: Marketing Science Institute, 1998.
MLA (9th ed.) CitationWhite, Susan S., and Benjamin Schneider. Climbing the Commitment Ladder: The Impact on Customer Commitment of Disconfirmation of Service Expectations. Marketing Science Institute, 1998.
Warning: These citations may not always be 100% accurate.
