Cita APA (7a ed.)

White, S. S., & Schneider, B. (1998). Climbing the commitment ladder: The impact on customer commitment of disconfirmation of service expectations. Marketing Science Institute.

Cita Chicago Style (17a ed.)

White, Susan S., y Benjamin Schneider. Climbing the Commitment Ladder: The Impact on Customer Commitment of Disconfirmation of Service Expectations. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

White, Susan S., y Benjamin Schneider. Climbing the Commitment Ladder: The Impact on Customer Commitment of Disconfirmation of Service Expectations. Marketing Science Institute, 1998.