Stern, L. W., & El-Ansary, A. I. (1992). Marketing channels (4th ed.). Prentice-Hall.
Cita Chicago Style (17a ed.)Stern, Louis W., y Adel I. El-Ansary. Marketing Channels. 4th ed. Englewood Cliffs, New Jersey: Prentice-Hall, 1992.
Cita MLA (9a ed.)Stern, Louis W., y Adel I. El-Ansary. Marketing Channels. 4th ed. Prentice-Hall, 1992.
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