Mercadotecnia

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Armstrong, Gary (Gary M.), Mascaró Sacristán, Pilar, Benassini Félix, Marcela
Format: Book
Language:Castellano
Published: México [etc.] : Prentice-Hall Hispanoamericana 1996.
Edition:6. ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000367869703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Traducción de: Principles of marketing, 6th. ed.
Indices
Physical Description:xxi, 826, [60] p. : il. ; 27 cm
Bibliography:Bibliografía
ISBN:9789688805909