Cita APA (7a ed.)

Sudharshan, D. (1995). Marketing strategy: Relationships, offerings, timing & resource allocation. Prentice-Hall.

Cita Chicago Style (17a ed.)

Sudharshan, Devanathan. Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation. Englewood Cliffs, New Jersey: Prentice-Hall, 1995.

Cita MLA (9a ed.)

Sudharshan, Devanathan. Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation. Prentice-Hall, 1995.