Preproduction market potential assessment of innovative consumer products

Bibliographic Details
Main Author: Grover, Rajiv (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Ozer, Muammer
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1998.
Series:Report (Marketing Science Institute) ; 98,104.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000366089703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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