Cita APA (7a ed.)

Grover, R., & Ozer, M. (1998). Preproduction market potential assessment of innovative consumer products. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Grover, Rajiv, y Muammer Ozer. Preproduction Market Potential Assessment of Innovative Consumer Products. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Grover, Rajiv, y Muammer Ozer. Preproduction Market Potential Assessment of Innovative Consumer Products. Marketing Science Institute, 1998.