Marketing management and strategy

Bibliographic Details
Main Author: Doyle, Peter, 1943-2003 (-)
Other Authors: Stern, Philip Van Doren, 1900-1984
Format: Book
Language:Inglés
Published: Harlow [etc.] : Prentice Hall-Financial Times 2006.
Edition:4th ed
Subjects:
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Description
Item Description:Indices
Physical Description:XII, 446 p. : il. ; 24 cm
Bibliography:Bibliogr.: p. 427-434
ISBN:9780273693987