Doyle, P., & Stern, P. V. D. (2006). Marketing management and strategy (4th ed.). Prentice Hall-Financial Times.
Chicago Style (17th ed.) CitationDoyle, Peter, and Philip Van Doren Stern. Marketing Management and Strategy. 4th ed. Harlow [etc.]: Prentice Hall-Financial Times, 2006.
MLA (9th ed.) CitationDoyle, Peter, and Philip Van Doren Stern. Marketing Management and Strategy. 4th ed. Prentice Hall-Financial Times, 2006.
Warning: These citations may not always be 100% accurate.