Cita APA (7a ed.)

Doyle, P., & Stern, P. V. D. (2006). Marketing management and strategy (4th ed.). Prentice Hall-Financial Times.

Cita Chicago Style (17a ed.)

Doyle, Peter, y Philip Van Doren Stern. Marketing Management and Strategy. 4th ed. Harlow [etc.]: Prentice Hall-Financial Times, 2006.

Cita MLA (9a ed.)

Doyle, Peter, y Philip Van Doren Stern. Marketing Management and Strategy. 4th ed. Prentice Hall-Financial Times, 2006.