Cita APA (7a ed.)

(1978). Research in marketing: An annual compilation of research. Jai.

Cita Chicago Style (17a ed.)

Research in Marketing: An Annual Compilation of Research. Stamford, Connecticut [etc.]: Jai, 1978.

Cita MLA (9a ed.)

Research in Marketing: An Annual Compilation of Research. Jai, 1978.