Cita APA (7a ed.)

Kress, G. J. (1988). Marketing research (3rd ed.). Prentice-Hall International.

Cita Chicago Style (17a ed.)

Kress, George J. Marketing Research. 3rd ed. Englewood Cliffs, New Jersey [etc.]: Prentice-Hall International, 1988.

Cita MLA (9a ed.)

Kress, George J. Marketing Research. 3rd ed. Prentice-Hall International, 1988.