AUGMENTING PUBLIC RELATIONS an introduction to ai and other technologies for pr

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their de...

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Detalles Bibliográficos
Otros Autores: Phillips, David, 1914- author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [S.l.] : CRC PRESS 2024.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869139606719

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