AUGMENTING PUBLIC RELATIONS an introduction to ai and other technologies for pr

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their de...

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Bibliographic Details
Other Authors: Phillips, David, 1914- author (author)
Format: eBook
Language:Inglés
Published: [S.l.] : CRC PRESS 2024.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869139606719

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