Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Routledge
2024
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| Colección: | Routledge Studies in Marketing
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869132706719 |
