Consumer Behaviour and Digital Transformation

Consumer Behaviour and Digital Transformation

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual...

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Detalles Bibliográficos
Otros Autores: Gbadamosi, Ayantunji, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Abingdon, England : Routledge [2024]
Edición:First edition
Colección:Business and digital transformation.
Materias:
Consumer behavior.
Electronic commerce.
Internet marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869132606719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Series Information
  • Title Page
  • Copyright Page
  • Dedication
  • Table of Contents
  • Preface
  • Scope of the Book
  • Objectives
  • The Target Audience
  • Features of the Book
  • Summary of Key Ideas
  • Style of Writing
  • Illustrations, Diagrams, and Case Studies
  • Discussion Questions
  • Support Material
  • Reference
  • Acknowledgements
  • About the Author
  • List of Figures
  • List of Tables
  • Part 1 Technology and The Contemporary Consumer Behaviour: An Introduction
  • Chapter 1 Consumer Behaviour: Discussing the Boundaries and Introducing the Digital Consumer
  • Learning Objectives
  • Introduction
  • Consumer Behaviour: Examining the Concepts and Defining the Boundaries
  • Justifications for the Study of Consumer Behaviour
  • Marketers
  • The Consumer
  • Government
  • Other Stakeholders
  • Organisational Vs Consumer Transactions
  • The Mediating Role of Technology in the Interdisciplinary Influences On Consumer Behaviour
  • Economics
  • Anthropology
  • Sociology
  • Psychology
  • Neuroscience
  • History
  • Geography
  • The Emergence of the Digital Consumer
  • Summary
  • End of Chapter Discussion Questions
  • Case Study Questions
  • References
  • Chapter 2 Ethics and Contemporary Issues in Consumer Behaviour
  • Learning Objectives
  • Introduction
  • Marketing Ethics and Consumer Behaviour
  • Unethical Pricing
  • High-pressure Selling
  • Unethical Marketing Communications
  • Marketing Research
  • International Marketing
  • Exploiting Disadvantaged Consumers
  • Green Marketing and Sustainable Consumption
  • Greenwashing and Sustainable Consumption
  • Brand Ambassadors
  • Hero-villain and Consumer Behaviour
  • Consumer Misbehaviour
  • Counterfeiting
  • Consumer Misbehaviour in a Digital Age
  • Cyberbullying
  • Digital Protection and Security
  • Environmentalism
  • Consumerism and Protest Communities.
  • Protest Communities
  • Trolling
  • Compulsive Consumption
  • Addictive Consumption
  • Summary
  • End of Chapter Discussion Questions
  • Case Study Questions
  • References
  • Chapter 3 Consumer Decision-Making Processes
  • Learning Objectives
  • Introduction
  • Overview of Consumer Decision Making
  • Need Recognition
  • Information Search
  • Evaluation of Alternatives
  • Decision Stage
  • Decision Rules
  • Post-purchase Evaluation
  • Decision Situations
  • Cognitive Decision Model
  • Habitual Decision Model
  • Affective
  • Consumer Involvement
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Part 2 Digital Transformation In The Socio-Cultural Impacts On Consumption
  • Chapter 4 Impact of Culture and Sub-Culture On Consumer Decisions
  • Learning Objectives
  • Introduction
  • What Is Culture?
  • Characterising Culture
  • Culture Is Learned
  • Culture Is Shared
  • Culture Is Enduring
  • Culture Is Dynamic
  • Culture Is Arbitrary
  • Culture Is Purpose-Driven and Satisfies Needs
  • Culture Regulates Behaviour
  • Global Consumer Culture
  • Culture, Models, and Dimensions
  • Hofstede's (1980) Cultural Dimensions
  • Triandis' (1994) Subjective Culture and Social Behaviour
  • Movement of Cultural Meaning
  • High-context and Low-Context Cultures
  • Myths and Rituals
  • Popular and Pop Culture
  • Religion, Spirituality, and Culture
  • Subcultures
  • Age
  • Geographical Subculture
  • Sex-based Subculture
  • Race and Ethnic Subcultures
  • Religion-based Subculture
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Chapter 5 Reference Groups, Social Class, and Consumer Behaviour
  • Learning Objectives
  • Introduction
  • Reference Groups and Consumer Behaviour
  • Social Identity Theory
  • Family and Contemporary Consumer Behaviour
  • Family Buying Roles
  • Consumer Socialisation
  • Family Life Cycle.
  • Social Classes and Consumer Behaviour
  • Brand Community
  • Opinion Leaders
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Part 3 Digital Transformation and the Psychological Influences On Consumer Behaviour
  • Chapter 6 Consumer Perception - Beauty in the Eyes of the Beholder
  • Learning Objectives
  • Introduction
  • Perception: Concepts and Definitions
  • Interpretation
  • Gestalt Psychology
  • Principle of Closure
  • Figure and Ground
  • Principle of Proximity
  • Semiotics
  • Augmented Reality (AR)
  • Virtual Reality
  • Mixed Reality
  • Showrooming and Consumer Perception
  • Webrooming: A Key Part of Dynamic Consumer Behaviour
  • Sensory Threshold
  • Marketing Application of Consumer Perception
  • Positioning and Repositioning
  • Perceived Risk
  • Perception and the Marketing Mix
  • Summary
  • End of Chapter Discussion Questions
  • Case Study Questions
  • References
  • Chapter 7 Impact of Learning and Memory On Consumer Behaviour
  • Learning Outcomes
  • Introduction
  • Consumer Learning
  • Behaviour Learning Theories
  • Instrumental Conditioning
  • Reinforcement Schedules
  • Cognitive Learning Theory
  • Observational Learning
  • Information Processing
  • Memory
  • Sensory Memory
  • Short-term Memory
  • Long-term Memory
  • Motivation
  • Cues
  • Response
  • Reinforcement
  • Retrieval
  • Learning in a Digital Age
  • The 4cs of Internet Usage/Users
  • How Do Children Learn the Act of Consumption? Consumer Socialisation Theories
  • Associative Networks
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Chapter 8 Attitude Formation and Change in Consumer Behaviour
  • Learning Outcomes
  • Introduction
  • Defining Attitudes
  • Models of Consumer Attitudes
  • Tricomponent Model
  • Hierarchy of Effect Model
  • Balanced Theory
  • Multi-attribute Models
  • Attitude Towards the Ad.
  • Does Attitude Predict Behaviour?
  • How Are Attitudes Formed?
  • Changing Consumers' Attitudes
  • The Functional Theory of Attitude
  • Consumer Attitudes in a Digital Age
  • Liquid Consumption
  • Marketing Communications and Consumer Attitudes
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Chapter 9 Consumer Motivation
  • Learning Outcomes
  • Introduction
  • Consumers' Needs, Drives, and Goals: An Overview of Motivation
  • Theories of Motivation
  • Henry Murray's Need Classification
  • Hierarchy of Needs
  • McClelland's Three Needs Theory
  • Equity Theory of Motivation
  • Panic Buying and Global Pandemics
  • Motivational Conflicts
  • Consumer Digital Motivation
  • Consumer Social Motivation
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Chapter 10 Consumer Personality and The Self
  • Learning Outcomes
  • Introduction
  • An Overview of Consumer Personality and Self
  • Personality
  • Theories of Personality
  • Neo-Freudian Theory
  • Trait Theory
  • Brand Personality
  • Consumer Self
  • Digital Self and Social Media
  • Lifestyle and Consumer Self
  • Value and Consumer Behaviour
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Part 4 Exploring Creativity and Innovation In How Technology Impacts Consumer Behaviour
  • Chapter 11 Technology, Diffusion of Innovation, and Consumer Behaviour
  • Learning Objectives
  • Introduction
  • Technology, Markets, and Consumption
  • Diffusion of Innovation
  • Factors Influencing Diffusion of Innovation
  • Invention Adoption Process
  • Why Would Consumers Resist Innovation?
  • Innovation and Consumers' Value Co-Creation Roles
  • Emerging Trends in Social Media
  • Motivation for Social Media Participation
  • Classifying Social Media Users
  • Social Media Live Stream, User Stories, and Consumer Decisions.
  • Innovation and Marketing
  • Product Life Cycle (PLC) and Consumer Behaviour
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Chapter 12 Contemporary Consumer Research
  • Learning Outcome
  • Introduction
  • The Need for Consumer Research
  • Setting the Stage for Consumer Research
  • Consumer Research Brief
  • Consumer Research Proposal
  • Perspectives and Paradigms On Consumer Research
  • The Marketing Research Process in a Digital Age
  • Definition of Problem and Research Objectives
  • Formulation of Research Design
  • Data Sources
  • Secondary Data
  • Primary Data
  • Survey
  • Experimentation
  • Qualitative Vs Quantitative Consumer Research Data
  • In-depth Interview
  • Ethnography
  • Focus Group Discussion
  • Sampling Plan
  • Research Instrument
  • Data Collection
  • Data Analysis
  • Quantitative Analysis
  • Qualitative Data Analysis
  • Presentation of Findings
  • Netnography in Consumer Research
  • Big Data in Contemporary Marketing Research: An Overview
  • Neuromarketing and the Contemporary Consumer Research
  • Ethics and Consumer Research
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Chapter 13 Consumer Behaviour and Technology: A Look Into the Future
  • Learning Outcome
  • Introduction
  • The Future of Technology and Consumer Behaviour
  • Service Robots
  • Wearable Technology
  • Artificial Intelligence and Marketing
  • STP and Consumer Demographics
  • Consumer Persona
  • Webographics
  • Customer Trust and Loyalty
  • Summary
  • End of Chapter Discussion Questions
  • Questions
  • References
  • Index.

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