Consumer behaviour and analytics
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Abingdon, Oxon :
Routledge
[2024]
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| Edition: | Second edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869130606719 |
