The Routledge companion to advertising and promotional culture

"This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This book is a go-to source for those looking to understand the ways advertising has shaped society, in...

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Detalles Bibliográficos
Otros Autores: West, Emily, editor (editor), McAllister, Matthew P., editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, NY : Routledge 2023.
Edición:Second edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869127306719

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