Word-of-mouth in contemporary Hollywood

Word-of-mouth in contemporary Hollywood

"Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distributio...

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Detalles Bibliográficos
Otros Autores: Hewitt, Simon, 1976- author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Abingdon, England : Routledge [2024]
Edición:1st
Colección:Routledge Studies in Media and Cultural Industries Series
Materias:
Motion picture industry > California > Los Angeles.
Motion picture audiences > United States.
Word-of-mouth advertising > United States.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869122306719

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