Diversity, Equity, and Inclusion in Strategic Communications Becoming Culturally Proficient Communicators
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Taylor & Francis Group
2024.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869110106719 |
Tabla de Contenidos:
- Cover
- Endorsement Page
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- List of Contributors
- Preface
- Note
- Introduction
- Chapter 1: DEI Definitions, Theories, and Concepts
- DEI Definitions
- The Evolution and Importance of DEI in Strategic Communications
- DEI Theories and Concepts
- Cultural Reductionism
- Intersectionality
- Theory of Corporate Responsibility to Race
- Corporate Social Responsibility and Corporate Social Advocacy
- Critical Theories
- Critical Race Theory (CRT)
- Feminist Theory
- Queer Theory
- Building Intercultural Competence
- Bibliography
- Chapter 2: Understanding and Reaching Diverse Audiences
- Understanding the Bigger Picture
- Intersectionality: A Strategic Communications Mindset
- Categorization: Why Do We Do It?
- What Is a Culture?
- What Is Social Identity?
- Identity Insights
- Race and Ethnicity
- Advice about Using Slang
- Ability
- Age
- Gender "Norms"
- LGBTQ+
- Religion
- Language Considerations
- Translation and Localization
- Normalization
- Bibliography
- Chapter 3: Centering DEI in Strategic Writing
- DEI at the Center of Strategic Writing
- Step 1: Learn about History and Social Identities
- Step 2: Consider How Circumstances Affect Audiences Differently
- Step 3: Brainstorm Topics and Keep a Resource Library
- Step 4: Avoid Stereotypes and Use Inclusive Language
- Using Generative Artificial Intelligence (AI) in Inclusive Writing
- Bibliography
- Chapter 4: Visual Storytelling: Reframing Diversity and Inclusion
- Visuals + Storytelling = Visual Storytelling
- "You Don't Know Me"
- Know That You Don't Know
- Reframing with the 3Ps
- Tokenism: The Fallacy of Checking the Box
- Practicing Visual Intersectionality
- Finding Inclusive Imagery
- Making Visual Stories Accessible.
- A Quick Recap: Qualities of Truly Inclusive Visual Storytelling
- What Stories Will You Tell?
- Note
- Bibliography
- Chapter 5: Inclusive Digital and Social Media Strategies
- Gaining Insights into Diverse Audiences Through Social Listening and User Testing
- Social Listening and Inclusive Audience Planning
- User Testing for Assessing Diverse Needs
- Applying Inclusive Design to Ensure Digital Accessibility
- Importance of Accessibility to Digital Communication
- Web Content Accessibility Guidelines
- Inclusive Design Tips for Web and Social Media Strategies
- Prioritizing Representation and Diverse Voices in Content Strategy
- Ensuring Representation
- Amplifying Diverse Voices
- Collaborating with Diverse Influencers
- Incorporating Inclusive Hashtags
- Sustaining Brand Safety without Compromising Inclusion
- Impact of Keyword Blocking on Diversity and Inclusion
- Integrating Inclusion into Brand Safety Practices
- Evaluating the Effectiveness of Inclusive Digital Communication Strategies
- Setting Clear Goals and Objectives
- Measures and Key Performance Indicators (KPIs) for Inclusive Digital Strategies
- Methods and Tools for Evaluation
- Bibliography
- Chapter 6: Designing Culturally Sensitive Research
- Research Ethics and Geo-Cultural Contexts
- Regional Ethics Considerations
- Emerging Global Ethics Frameworks
- An Inclusive Approach to Strategic Research
- Conducting Preliminary Research and Developing Research Questions
- Research Instruments: Language and Terminology
- Recruiting Participants and Conducting Your Research
- Consulting with Community Experts
- Representing People with Disabilities
- Analyzing and Reporting Research Results
- Avoiding Harm
- Nontraditional, Collaborative Research Methods
- Focus on Community-Identified Needs
- Participants as Co-Creators of Knowledge.
- Action-Based Impact
- Collaborative Research in Strategic Communications
- Bibliography
- Chapter 7: Integrating DEI into the Campaigns Planning Process
- Why Inclusive Campaigns Matter
- Preliminary Research
- The Client Briefing
- Background/Secondary Research
- Defining the Challenge and Setting Goals and Objectives
- Conduct a SWOT-DEI Analysis
- SMART+IE Objectives
- Taking a Cultural Approach to Audience Selection and Strategy Development
- Representation and Creative Development
- Eliminate Stereotypes
- Start with Your Creative Brief
- Bring in Different Perspectives
- Diversify Your Supplier Talent
- Cross-Cultural Media Planning
- Research Diverse Media Outlets
- Tailor Communications to the Media Outlet
- Diversify Influencers, Sources, and Spokespeople
- Measuring for Equity and Inclusion
- Bibliography
- Chapter 8: Working on Diverse Teams
- Optimal Distinctiveness Theory
- Practice Self-awareness
- Learn about Other Cultures
- Listen and Learn to Understand Team Member Differences
- Personality
- Time
- Visualization
- Brainstorming
- Work Collaboratively to Adapt to Differences
- Generational Differences
- Ability Differences
- Remember the Value of Diverse Teams
- Bibliography
- Chapter 9: Inclusive Leadership
- Defining Inclusive Leadership
- Culture, Values, and DEI
- The Role of the Strategic Communicator
- Internal Audiences
- External Audiences
- Creating an Inclusive Leadership Communications Strategy
- Inclusive Leadership and Communications
- Inclusive Leadership Traits
- Bibliography
- Chapter 10: Reputation Management and DEI
- What Is Reputation Management?
- The Role of Strategic Communicators
- Managing a Reputation: Proactive and Reactive
- Proactive
- Reactive
- Political Consumerism
- Boycotts
- Buycotts
- Trust: The Foundation of Reputation Management.
- Bibliography
- Chapter 11: Communicating for Social Change
- Defining Social Justice and Social Change
- Advocates and Activists
- Moving from Corporate-Centric to Societal-Centric Strategic Communications
- Social Justice Concepts Relating to Strategic Communications
- Applying Critical Theories to Social Change
- Social (Re)production and Communications
- Consensus and Dissensus in Social Justice Communications
- Communication Strategies for Social Justice and Change
- Coalition Building
- Identifying and Segmenting Publics
- Framing and Reframing the Issue through Narrative Analysis
- Storytelling: Humanizing the Issue
- Organizing and Mobilizing in the Digital Age
- Creative Activism: Tapping the Arts for Social Change
- Bibliography
- Glossary
- References
- Index.
