Learning and researching with case studies : a student companion for business and management research

Learning and researching with case studies a student companion for business and management research

Detalles Bibliográficos
Otros Autores: Andrews, Scott, 1970- author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Abingdon, England : Routledge [2024]
Materias:
Management > Research > Methodology.
Management > Case studies.
Business > Research > Methodology.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869087306719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Dedication
  • Table of Contents
  • List of Figures
  • Foreword
  • Acknowledgements
  • Introduction
  • Note
  • Section A My Learning With Cases
  • Chapter 1 What Are Case Studies and Why Are They Used for Learning?
  • 1.1 The Case Detective
  • 1.2 The Reflective Practitioner
  • 1.3 So What?
  • 1.4 In Summary
  • Notes
  • Chapter 2 How Do I Prepare for a Case Discussion?
  • 2.1 Seven Principal Considerations
  • 2.2 Case Study: Black Sheep Brewery
  • 2.2.1 The History of the Business
  • 2.2.2 Marketing the Business
  • 2.2.2.1 Advertising
  • 2.2.2.2 Public Relations
  • 2.2.2.3 Sponsorship
  • 2.2.2.4 Point of Sale Material
  • 2.2.2.5 Direct Selling
  • 2.2.3 The Success of the Company
  • 2.2.4 The Challenges for Tomorrow's Market
  • 2.3 Analysing the Case Study
  • 2.4 Further Support for Case Preparation
  • 2.5 In Summary
  • Notes
  • Chapter 3 What Types of Case Study Are Used in Classes?
  • 3.1 Situation Case
  • 3.2 Complex Case
  • 3.3 Decision-Making Case
  • 3.4 Quantitative (Exercise) Case
  • 3.5 Background Case
  • 3.6 Incident Case
  • 3.7 Darkside Cases
  • 3.8 Live Cases
  • 3.9 Other Ways of Segmenting Types of Case Studies
  • 3.10 Examples of Case Studies
  • 3.10.1 Case Study: Leadership for Sustainable Healthcare
  • 3.10.1.1 Breaking Bad News
  • 3.10.1.2 The Suggestion Box
  • 3.10.1.3 The Proposal
  • 3.10.2 Case Study: The Seat Belts in School Buses Controversy
  • 3.10.2.1 Children, Safety and School Buses
  • 3.10.2.2 The Baldivis Bus Accident and the Public Response
  • 3.10.3 Case Study: James Walker and the Line Manager
  • 3.11 In Summary
  • Notes
  • Chapter 4 How Do I Analyse and Evaluate My Case?
  • 4.1 Case Study: Nusr-Et: Sustaining the Personality Brand
  • 4.1.1 Nusret the Butcher
  • 4.1.2 The Nusr-Et Story
  • 4.1.3 "If I Can Make It There…"
  • 4.1.4 Trouble Ahead?.
  • 4.2 Analysing the Case Study
  • 4.3 Case Difficulty
  • 4.4 Developing Your Argument
  • 4.5 In Summary
  • Notes
  • Chapter 5 So What?: How Has the Case Helped Me to Learn?
  • 5.1 Applying What You Have Learnt
  • 5.2 Practise Repeatedly
  • 5.3 Discussing With Others
  • 5.4 In Summary
  • Notes
  • Chapter 6 How Can I Learn Through Multi-Media Cases?
  • 6.1 Video Cases
  • 6.2 Multi-Media Cases
  • 6.3 In Summary
  • Notes
  • Chapter 7 What Is a Live Case?
  • 7.1 Common Approaches
  • 7.2 Preparation for a Live Case
  • 7.3 In Summary
  • Notes
  • Section B Using Cases for My Online Classes
  • Chapter 8 Using Cases for Synchronous Online Learning
  • 8.1 Initial Challenges
  • 8.2 Establishing Your Game Plan
  • 8.3 Recording Case Discussion
  • 8.4 In Summary
  • Notes
  • Chapter 9 Remote Distance Learning With Cases
  • 9.1 What Is an Asynchronous Case Session?
  • 9.2 Benefits of Asynchronous Case Participation
  • 9.3 The Case for Asynchronous Learning
  • 9.4 Asynchronous Or Synchronous?
  • 9.5 Asynchronous and Synchronous
  • 9.6 In Summary
  • Notes
  • Section C Using Cases for My Assessments
  • Chapter 10 How Do I Use Cases in Assignments and Exams?
  • 10.1 Assessing In-Class Case Discussions
  • 10.2 Using Cases in Written Assessments
  • 10.3 The Case Presentation
  • 10.4 Using Cases in Examinations
  • 10.5 One Final Thought - So What?
  • 10.6 In Summary
  • Notes
  • Chapter 11 How Do I Construct My Own Case for a Class Assignment?
  • 11.1 A Typical Case Study Template
  • 11.2 The Case Map
  • 11.3 Developing Your Case Study as Part of a Group Exercise
  • 11.4 And Finally
  • 11.5 In Summary
  • Notes
  • Section D Using Cases for My Research
  • Chapter 12 What Types of Qualitative Case Research Approach Should I Adopt?
  • 12.1 Divergent Views On What Is a Case
  • 12.2 How Many Case Studies Should I Use in My Research Project?.
  • 12.3 Selecting the Right Case Technique for Your Project
  • 12.4 Defining the Boundaries of Your Case
  • 12.5 In Summary
  • Notes
  • Chapter 13 How Do I Gather My Own Case Data?
  • 13.1 Selecting the Right Number of Cases
  • 13.2 Project Examples
  • 13.3 Make the First Connection With the Case Organisation
  • 13.4 Preparing Interviews
  • 13.5 Alternatives to Interviews for Case Data Capture
  • 13.6 In Summary
  • Notes
  • Chapter 14 How Do I Analyse and Draw Conclusions From My Own Case Data?
  • 14.1 Descriptive Research
  • 14.2 Exploratory Research
  • 14.3 Explanatory Research
  • 14.4 Evaluative Research
  • 14.5 In Summary
  • Notes
  • Section E Case Resources
  • Chapter 15 Further Resources to Support Case Development
  • References
  • Index.

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