APA (7th ed.) Citation

Kihn, M., & Lin, A. C. (2024). Customer 360: How Data, AI, and Trust Change Everything. John Wiley & Sons, Incorporated.

Chicago Style (17th ed.) Citation

Kihn, Martin, and Andrea Chen Lin. Customer 360: How Data, AI, and Trust Change Everything. Newark: John Wiley & Sons, Incorporated, 2024.

MLA (9th ed.) Citation

Kihn, Martin, and Andrea Chen Lin. Customer 360: How Data, AI, and Trust Change Everything. John Wiley & Sons, Incorporated, 2024.