Economics for Business
Engage your students with core economic principles and demonstrate how they apply to real-life businesses. Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson Education Limited
[2023]
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| Edición: | Ninth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009863799006719 |
Tabla de Contenidos:
- Front Cover
- Half Title
- Title Page
- Copyright Page
- About the authors
- Brief contents
- Detailed contents
- Preface
- Publisher's acknowledgements
- Part A BUSINESS AND ECONOMICS
- 1 The business environment and business economics
- 1.1 The business environment
- 1.2 The structure of industry
- 1.3 The determinants of business performance
- Box 1.1 A Lidl success story
- Box 1.2 The biotechnology industry
- Summary
- Review questions
- 2 Economics and the world of business
- 2.1 What do economists study?
- 2.2 Business economics: microeconomic choices
- 2.3 Business economics: the macroeconomic environment
- 2.4 Techniques of economic analysis
- Box 2.1 What, how and for whom?
- Box 2.2 The opportunity costs of studying economics
- Box 2.3 Looking at macroeconomic data
- Summary
- Review questions
- 3 Business organisations
- 3.1 The nature of firms
- 3.2 The firm as a legal entity
- 3.3 The internal organisation of the firm
- Box 3.1 Exploiting asymmetric information
- Box 3.2 Managers, pay and performance
- Box 3.3 The changing nature of business
- Summary
- Review questions
- Additional Part A case studies on the Economics for Business student website
- Websites relevant to Part A
- Part B BUSINESS AND MARKETS
- 4 The working of competitive markets
- 4.1 Business in a competitive market
- 4.2 Demand
- 4.3 Supply
- 4.4 Price and output determination
- Box 4.1 UK house prices
- Box 4.2 Stock market prices
- Box 4.3 Controlling prices
- Summary
- Review questions
- 5 Business in a market environment
- 5.1 Price elasticity of demand
- 5.2 The importance of price elasticity of demand to business decision making
- 5.3 Other elasticities
- 5.4 The time dimension of market adjustment
- 5.5 Dealing with uncertainty
- Box 5.1 The measurement of elasticity.
- Box 5.2 Elasticity and the incidence of tax
- Box 5.3 Adjusting to oil price shocks
- Box 5.4 Bubble, bubble, toil and trouble
- Summary
- Review questions
- Additional Part B case studies on the Economics for Business student website
- Websites relevant to Part B
- Part C BACKGROUND TO DEMAND
- 6 Demand and the consumer
- 6.1 Marginal utility theory
- 6.2 Demand under conditions of risk and uncertainty
- 6.3 The characteristics approach to analysing consumer demand
- Box 6.1 Calculating consumer surplus
- Box 6.2 The marginal utility revolution: Jevons, Menger, Walras
- Box 6.3 Adverse selection in the insurance market
- Box 6.4 Dealing with moral hazard and adverse selection
- Summary
- Review questions
- Web appendix in the case studies section of the Economics for Business student website
- 7 Behavioural economics of the consumer
- 7.1 How does behavioural economics differ from standard theory?
- 7.2 Framing and the reference point for decisions
- 7.3 Caring about the pay-offs to others
- 7.4 Government policy to influence behaviour
- Box 7.1 Choice overload
- Box 7.2 The endowment effect
- Box 7.3 The best made plans
- Box 7.4 A simple experiment to test for social preferences
- Summary
- Review questions
- 8 Firms and the consumer
- 8.1 Estimating demand functions
- 8.2 Forecasting demand
- 8.3 Product differentiation
- 8.4 Marketing the product
- 8.5 Advertising
- Box 8.1 The battle of the brands
- Box 8.2 Different types of online advertising
- Summary
- Review questions
- Additional Part C case studies on the Economics for Business student website
- Websites relevant to Part C
- Part D BACKGROUND TO SUPPLY
- 9 Costs of production
- 9.1 The meaning of costs
- 9.2 Production in the short run
- 9.3 Costs in the short run
- 9.4 Production in the long run
- 9.5 Costs in the long run.
- Box 9.1 Should we ignore sunk costs?
- Box 9.2 How vulnerable are you?
- Box 9.3 Lights, camera, action
- Box 9.4 Minimum efficient scale
- Box 9.5 Fashion cycles
- Summary
- Review questions
- 10 Revenue and profit
- 10.1 Revenue
- 10.2 Profit maximisation
- Box 10.1 Costs, revenue and profits
- Box 10.2 Selling ice cream when I was a student
- Box 10.3 Monarch's turbulence
- Summary
- Review questions
- Additional Part D case studies on the Economics for Business student website
- Websites relevant to Part D
- Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS
- 11 Profit maximisation under perfect competition and monopoly
- 11.1 Alternative market structures
- 11.2 Perfect competition
- 11.3 Monopoly
- 11.4 Potential competition or potential monopoly? The theory of contestable markets
- Box 11.1 A fast food race to the bottom
- Box 11.2 E-commerce
- Box 11.3 Premier league football: the Sky is the limit
- Box 11.4 'It could be you'
- Summary
- Review questions
- 12 Profit maximisation under imperfect competition
- 12.1 Monopolistic competition
- 12.2 Oligopoly
- 12.3 Game theory
- Box 12.1 OPEC
- Box 12.2 Oligopoly and oligopsony
- Box 12.3 The prisoners' dilemma
- Box 12.4 The Hunger Games
- Summary
- Review questions
- 13 Alternative theories of the firm
- 13.1 Problems with traditional theory
- 13.2 Behavioural economics of the firm
- 13.3 Alternative maximising theories
- 13.4 Multiple aims
- Box 13.1 How firms increase profits by understanding 'irrational' consumers
- Box 13.2 Constraints on firms' pricing
- Box 13.3 Stakeholder power
- Summary
- Review questions
- Additional Part E case studies on the Economics for Business student website
- Websites relevant to Part E
- Part F SUPPLY: ALTERNATIVE STRATEGIES
- 14 An introduction to business strategy
- 14.1 What is strategy?.
- 14.2 Strategic analysis
- 14.3 Strategic choice
- 14.4 Business strategy in a global economy
- 14.5 Strategy: evaluation and implementation
- Box 14.1 Business strategy the Samsung way
- Box 14.2 Hybrid strategy
- Summary
- Review questions
- 15 Growth strategy
- 15.1 Growth and profitability
- 15.2 Constraints on growth
- 15.3 Alternative growth strategies
- 15.4 Internal growth
- 15.5 External growth through merger
- 15.6 External growth through strategic alliance
- 15.7 Explaining external firm growth: a transaction costs approach
- Box 15.1 Global merger activity
- Box 15.2 How many firms does it take to make an iPhone?
- Box 15.3 The day the world stopped
- Summary
- Review questions
- 16 The small-firm sector
- 16.1 Defining the small-firm sector
- 16.2 The survival, growth and failure of small businesses
- 16.3 Government assistance and the small firm
- Box 16.1 Capturing global entrepreneurial spirit
- Box 16.2 Hotel Chocolat
- Summary
- Review questions
- 17 Pricing strategy
- 17.1 Pricing and market structure
- 17.2 Alternative pricing strategies
- 17.3 Price discrimination
- 17.4 Multiple product pricing
- 17.5 Transfer pricing
- 17.6 Pricing and the product life cycle
- Box 17.1 Personalised pricing in digital markets
- Box 17.2 A quantity discount pricing strategy
- Box 17.3 Selling goods separately or together? The impact of bundling
- Summary
- Review questions
- Additional Part F case studies on the Economics for Business student website
- Websites relevant to Part F
- Part G THE FIRM IN THE FACTOR MARKET
- 18 Labour markets, wages and industrial relations
- 18.1 Market-determined wage rates and employment
- 18.2 Power in the labour market
- 18.3 Low pay and discrimination
- 18.4 The flexible firm and the market for labour.
- Box 18.1 What do post, airlines, bins, buses, rail, tube and universities have in common?
- Box 18.2 UK tax credits
- Box 18.3 New ways of working
- Summary
- Review questions
- 19 Investment and the employment of capital
- 19.1 The pricing of capital and capital services
- 19.2 The demand for and supply of capital services
- 19.3 Investment appraisal
- 19.4 Financing investment
- 19.5 The stock market
- Box 19.1 Investing in roads
- Box 19.2 The ratios to measure success
- Box 19.3 Financing innovation
- Summary
- Review questions
- Additional Part G case studies on the Economics for Business student website
- Websites relevant to Part G
- Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
- 20 Reasons for government intervention in the market
- 20.1 Markets and the role of government
- 20.2 Types of market failure
- 20.3 Government intervention in the market
- 20.4 The case for less government intervention
- 20.5 Firms and social responsibility
- Box 20.1 Can the market provide adequate protection for the environment?
- Box 20.2 A commons solution
- Box 20.3 Deadweight loss from taxes on goods and services
- Box 20.4 ESG scores
- Summary
- Review questions
- 21 Government and the firm
- 21.1 Competition policy
- 21.2 Policies towards research and development (R&
- D)
- 21.3 Policies towards training
- Box 21.1 Expensive chips or are they?
- Box 21.2 The R&
- D scoreboard
- Box 21.3 The Apprenticeship Levy
- Summary
- Review questions
- 22 Government and the market
- 22.1 Environmental policy
- 22.2 Transport policy
- 22.3 Privatisation and regulation
- Box 22.1 The economics of biodiversity
- Box 22.2 Placing a price on CO2 emissions
- Box 22.3 Road pricing in Singapore
- Box 22.4 The right track to reform?
- Summary
- Review questions.
- Additional Part H case studies on the Economics for Business student website.
