E-Commerce 2023 : Business, Technology, Society, Global Edition

E-Commerce 2023 Business, Technology, Society, Global Edition

E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate ho...

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Detalles Bibliográficos
Otros Autores: Laudon, Kenneth, author (author), Traver, Carol, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow, England : Pearson Education Limited [2023]
Edición:Global Edition. Eighteenth edition
Materias:
Information technology.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009863798106719
Tabla de Contenidos:
  • Cover
  • Chapter-Opening Cases, Insight Cases, and Case Studies
  • Title Page
  • Copyright
  • Pearson's Commitment to Diversity, Equity, and Inclusion
  • Brief Contents
  • Contents
  • Preface
  • Part 1: Introduction to E-commerce
  • Chapter 1. Introduction To E-Commerce
  • Learning Objectives
  • TikTok: Creators and the Creator Economy
  • 1.1 The First Five Minutes: Why You Should Study E-commerce
  • 1.2 Introduction to E-commerce
  • What Is E-commerce?
  • The Difference between E-commerce and E-Business
  • Technological Building Blocks Underlying E-commerce: The Internet, the Web, and the Mobile Platform
  • Insight on Technology: Will Apps Make the Web Irrelevant?
  • Major Trends in E-commerce
  • 1.3 Unique Features of E-commerce Technology
  • Ubiquity
  • Global Reach
  • Universal Standards
  • Richness
  • Interactivity
  • Information Density
  • Personalization and Customization
  • Social Technology: User-Generated Content (UGC), Creators, and Social Networks
  • 1.4 Types of E-commerce
  • Business-to-Consumer (B2C) E-commerce
  • Business-to-Business (B2B) E-commerce
  • Consumer-to-Consumer (C2C) E-commerce
  • Mobile E-commerce (M-commerce)
  • Social E-commerce
  • Local E-commerce
  • 1.5 E-commerce: A Brief History
  • E-commerce 1995-2000: Invention
  • E-commerce 2001-2006: Consolidation
  • E-commerce 2007-Present: Reinvention
  • Insight on Business: Rocket Internet
  • Assessing E-commerce: Successes, Surprises, and Failures
  • 1.6 Understanding E-commerce: Organizing Themes
  • Technology: Infrastructure
  • Business: Basic Concepts
  • Society: Taming the Juggernaut
  • 1.7 Careers in E-commerce
  • Insight on Society: Facebook and the Age of Privacy
  • The Company
  • Position: Category Specialist in the E-commerce Retail Program
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions.
  • 1.8 Case Study: Uber: Everything on Demand
  • 1.9 Review
  • Key Concepts
  • Questions
  • Projects
  • References
  • Chapter 2. E-Commerce Business Strategies
  • Learning Objectives
  • Australia's Canva Grows from Startup to Super Unicorn
  • 2.1 E-commerce Business Models
  • Introduction
  • Eight Key Elements of a Business Model
  • Insight on Business: OpenRice Brings Social E-commerce to the Table
  • Raising Capital
  • Insight on Society: Crowdfunding Takes Off Around the World
  • Categorizing E-commerce Business Models: Some Difficulties
  • 2.2 Major Business-to-Consumer (B2C) Business Models
  • Online Retailer (E-tailer)
  • Community Provider
  • Content Provider
  • Portal
  • Transaction Broker
  • Market Creator
  • Insight on Technology: Behind the Scenes at Etsy
  • Service Provider
  • 2.3 Major Business-to-Business (B2B) Business Models
  • E-distributor
  • E-procurement
  • Exchanges
  • Industry Consortia
  • Private B2B Networks
  • 2.4 How E-commerce Changes Business: Strategy, Structure, and Process
  • Industry Structure
  • Industry Value Chain
  • Firm Value Chains
  • Firm Value Webs
  • Business Strategy
  • E-commerce Technology and Business Model Disruption
  • 2.5 Careers in E-commerce
  • The Company
  • Position: Assistant Manager of E-Business
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
  • 2.6 Case Study: Weathering the Storm: Twitter's Uncertain Future
  • 2.7 Review
  • Key Concepts
  • Questions
  • Projects
  • References
  • Part 2: Technology Infrastructure for E-commerce
  • Chapter 3. E-Commerce Infrastructure
  • Learning Objectives
  • The Internet Survives the Covid-19 Pandemic: Why It Didn't Break
  • 3.1 The Internet: Technology Background
  • The Evolution of the Internet: 1961-the Present
  • The Internet: Key Technology Concepts
  • The Mobile Platform.
  • The Internet "Cloud Computing" Model: Hardware and Software as a Service
  • Other Internet Protocols
  • 3.2 Internet Infrastructure and Access
  • The Internet Backbone
  • Internet Exchange Points
  • Tier 3 Internet Service Providers
  • Insight on Technology: The Internet Space Race
  • Mobile Internet Access
  • The Internet of Things
  • Who Governs the Internet?
  • Insight on Society: Government Regulation and Surveillance of the Internet
  • 3.3 The Web
  • Hypertext
  • Markup Languages
  • Web Servers and Clients
  • Web Browsers
  • 3.4 The Internet and Web: Features and Services
  • Communication Tools
  • Search Engines
  • Insight on Business: Zoom Continues to Zoom
  • Downloadable and Streaming Media
  • Web 2.0 Applications and Services
  • Web3
  • Virtual Reality, Augmented Reality, and the Metaverse
  • Intelligent Digital Assistants
  • 3.5 Mobile Apps
  • Platforms for Mobile Application Development
  • App Marketplaces
  • 3.6 Careers in E-commerce
  • The Company
  • Position: E-commerce Specialist
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
  • 3.7 Case Study: Akamai: Sharpening Internet Content Delivery with Edge Computing
  • 3.8 Reviews
  • Key Concepts
  • Questions
  • Projects
  • References
  • Chapter 4. Building An E-Commerce Presence
  • Learning Objectives
  • Scratch Builds an E-commerce Presence from Scratch
  • 4.1 Imagine Your E-commerce Presence
  • What's the Idea? (The Visioning Process)
  • Where's the Money: Business and Revenue Model
  • Who and Where Is the Target Audience?
  • What Is the Ballpark? Characterize the Marketplace
  • Where's the Content Coming From?
  • Know Yourself: Conduct a SWOT Analysis
  • Develop an E-commerce Presence Map
  • Develop a Timeline: Milestones
  • How Much Will This Cost?
  • 4.2 Building an E-commerce Presence: A Systematic Approach.
  • The Systems Development Life Cycle
  • Insight on Business: OVHcloud Takes E-commerce to the Clouds
  • Alternative Web Development Methodologies
  • 4.3 Choosing Software
  • Simple versus Multi-tiered Website Architecture
  • Web Server Software
  • Application Servers
  • E-commerce Merchant Server Software (E-commerce Software Platforms)
  • 4.4 Choosing Hardware
  • Right-sizing Your Hardware Platform: The Demand Side
  • Right-sizing Your Hardware Platform: The Supply Side
  • 4.5 Other E-commerce Site Tools
  • Website Design: Basic Business Considerations
  • Tools for Search Engine Optimization
  • Tools for Interactivity and Active Content
  • Personalization/Customization Tools
  • The Information Policy Set
  • Insight on Society: Designing for Accessibility
  • 4.6 Developing a Mobile Website and Building Mobile Applications
  • Planning and Building a Mobile Presence
  • Mobile Presence: Design Considerations
  • Cross-Platform Mobile App Development Tools
  • Mobile Presence: Performance and Cost Considerations
  • Insight on Technology: Klook Sets Its Sights on New Vistas
  • 4.7 Careers in E-commerce
  • The Company
  • Position: UX Designer
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First-Interview Questions
  • 4.8 Case Study: Skyscanner: The One-Stop Travel Platform
  • 4.9 Review
  • Key Concepts
  • Questions
  • Projects
  • References
  • Chapter 5. E-Commerce Security And Payment Systems
  • Learning Objectives
  • SolarWinds: Shining a Light on Software Supply Chain Attacks
  • 5.1 The E-commerce Security Environment
  • The Scope of the Problem
  • What Is Good E-commerce Security?
  • Dimensions of E-commerce Security
  • The Tension between Security and Other Values
  • 5.2 Security Threats in the E-commerce Environment
  • Malicious Code
  • Insight on Society: Ransomware: The New Business of Hostage-taking.
  • Potentially Unwanted Programs (PUPs)
  • Phishing
  • Hacking, Cybervandalism, and Hacktivism
  • Data Breaches
  • Credit Card Fraud/Theft
  • Identity Fraud
  • Spoofing, Pharming, and Spam (Junk) Websites
  • Sniffing and Man-in-the-Middle Attacks
  • Denial of Service (DoS) and Distributed Denial of Service (DDoS) Attacks
  • Insider Attacks
  • Poorly Designed Software
  • Social Network Security Issues
  • Mobile Platform Security Issues
  • Insight on Technology: Pegasus Exploits Zero-Day Vulnerabilities to Create Mobile Platform for Cyberespionage
  • Cloud Security Issues
  • Internet of Things Security Issues
  • Metaverse Security Issues
  • 5.3 Technology Solutions
  • Protecting Internet Communications
  • Encryption
  • Securing Channels of Communication
  • Protecting Networks
  • Protecting Servers and Clients
  • 5.4 Management Policies, Business Procedures, and Public Laws
  • A Security Plan: Management Policies
  • Insight on Business: Are Biometrics the Solution for E- commerce Security?
  • The Role of Laws and Public Policy
  • 5.5 E-commerce Payment Systems
  • Online Credit Card Transactions
  • Alternative Online Payment Systems
  • Mobile Payment Systems: Your Smartphone Wallet
  • Blockchain and Cryptocurrencies
  • 5.6 Careers in E-commerce
  • The Company
  • The Position: Cybersecurity Threat Management Team Trainee
  • Qualifications/Skills
  • Preparing for the Interview
  • Possible First Interview Questions
  • 5.7 Alipay and WeChat Pay: Global Mobile Payment Leaders
  • 5.8 Review
  • Key Concepts
  • Questions
  • Projects
  • References
  • Part 3: Business Concepts and Social Issues
  • Chapter 6. E-Commerce Marketing And Advertising
  • Learning Objectives
  • InMobi: Global Mobile Ad Network
  • 6.1 Consumers Online: The Online Audience and Consumer Behavior
  • The Online Consumer Profile
  • Consumer Behavior Models
  • The Online Purchasing Decision.
  • Shoppers: Browsers and Buyers.

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