Solomon, M. R., & Russell, C. A. (2024). Consumer behavior: Buying, having and being (Fourteenth, global edition.). Pearson.
Cita Chicago Style (17a ed.)Solomon, Michael R., y Cristel Antonia Russell. Consumer Behavior: Buying, Having and Being. Fourteenth, global edition. Harlow, England: Pearson, 2024.
Cita MLA (9a ed.)Solomon, Michael R., y Cristel Antonia Russell. Consumer Behavior: Buying, Having and Being. Fourteenth, global edition. Pearson, 2024.
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