The Ultimate Guide to Responsible Franchising : Identifying and Investigating the Right Franchise to Maximize Your Rewards and Minimize Risk

The Ultimate Guide to Responsible Franchising Identifying and Investigating the Right Franchise to Maximize Your Rewards and Minimize Risk

"In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate...

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Detalles Bibliográficos
Autor principal: Mathews, Joe (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated 2024.
Edición:1st ed
Materias:
Franchises (Retail trade)
Sale of business enterprises.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009853627606719
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • Introduction
  • Three Truths About Franchising
  • Kissing a Lot of Frogs Before You Find Your Prince
  • How This Book Is Structured
  • Part 1 What You Need to Know Before You Look at Franchises
  • Chapter 1 Introduction to Franchising
  • Definition of Terms
  • Franchising Is a Business unto Itself
  • Why Do Companies Franchise?
  • How Franchisors Make Money
  • Finding a Responsible Franchisor Who Gets It
  • Chapter 2 Special Advice for the First-Time Entrepreneur
  • The Path of the 99%
  • The Way of the 1%
  • The Bottom Line
  • Chapter 3 Setting Your North Star
  • Goal-Setting and Benchmarks
  • Identifying Your Skills and Aptitudes
  • Summary
  • Chapter 4 Matching Your Skills and Aptitudes to Opportunities
  • Understanding the Franchisor's Motives
  • The KASH Model of Success
  • Chapter 5 The Learning Curve and Lifecycle of a Franchisee
  • Moving Through the Stages
  • Three Modes of Franchisor KASH Distribution
  • Stages of the Franchisee Learning Curve and Lifecycle Explained
  • Summary
  • Chapter 6 What Insiders Want You to Know About Franchising Before You Invest
  • Franchising 1.0
  • Franchising 2.0 (Current Era)
  • Franchising 3.0: The Era of Responsible Franchising (Evolving Now)
  • Success Begins and Ends with Corporate Culture
  • Chapter 7 Assessing the Skills and Viability of a Franchisor
  • The Common Consumer Value Propositions of a Franchise Brand
  • Summary
  • Chapter 8 The Franchisor Landscape in the United States
  • Dynamics Affecting the US Franchise Market
  • Strong Franchise Brands Will Become Stronger
  • Why Candidates Should Consider Avoiding Smaller Brands
  • Opportunities and Risk Factors
  • Chapter 9 Understanding Where Franchisors Are in Their Lifecycle and Learning Curve
  • The FPG Franchise Brand Growth Curve
  • Key Inflection Points.
  • Considering Risk and Reward by Lifecycle Stage
  • Summary
  • Part 2 How Do You Find the Right Franchise?
  • Chapter 10 Identifying Potential Franchise Options
  • The Brands You Know and Love
  • You Know Someone Who Succeeded in a Particular Brand or Business
  • Franchise Portals
  • Brands in the News
  • Franchise Brokers
  • Franchise Opportunity Shows and Events
  • The Last Word on Franchise Opportunity Sources
  • Self-Directed Research
  • Chapter 11 The Franchise Buyer Journey
  • Step 1: The Initial Interview
  • Step 2: Qualification
  • Step 3: Reviewing the FDD
  • Step 4: Due Diligence (Franchisee Validation, Financial Modeling, Applying for Financing)
  • Step 5: Discovery Day (Face-to-Face or Virtual)
  • Step 6: The Yes/No Decision
  • Chapter 12 Your Final Decision Checklist
  • Questions About the Brand
  • Questions About Fit
  • Questions About the Franchise Opportunity
  • Questions About the Franchisor
  • Questions About the Industry
  • What Can I Count on Myself For?
  • Conclusion
  • Acknowledgments
  • About the Author
  • Index
  • EULA.

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