What the Fundraising Embracing and Enabling the People Behind the Purpose
Improve your nonprofit's efficiency and long-term success by building aligned partnerships In What the Fundraising: Embracing and Enabling the People Behind the Purpose, executive coach and fundraising consultant Mallory Erickson delivers a practical and insightful discussion of fundraising cha...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2025]
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009852335406719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Introduction
- Making the Ask
- What the Fundraising
- Who You Are and Why We're Here
- Fundraisers
- Sector Leaders
- The First Step Forward
- Alignment Fundraising
- What Is Possible with Alignment Fundraising
- Inside What the Fundraising
- Acknowledging Underlying Systemic Issues
- Case Studies and Research
- Part I The Problem
- Chapter 1 A Critical Tipping Point
- Giving in the Gilded Age
- Taxes and Nonprofits
- Systemic Inequities: Then and Now
- The Decline in Giving
- The Staffing Crisis
- They Aren't Separate Problems
- Chapter 2 Show Me the Money (But Don't Talk About It)
- Unpacking Scarcity Mindset
- Scarcity Myth 1: There Is Never Enough Money
- Scarcity Myth 2: We Must Compete for Resources
- Scarcity Myth 3: We Should Operate with Minimal Overhead
- The Impact of Scarcity Mindset on Funder Relationships
- Transactional Fundraising
- The Road to Transactional Fundraising
- Moving Beyond Transactional Fundraising
- Case Study: Ben Houghton
- Chapter 3 This Job Feels Awful
- From Discomfort to Burnout
- What Causes Discomfort?
- Types of Stress and Chronic Stress
- Reaching Burnout
- Elements of Fundraising That Lead to Burnout
- Pressure
- Power Dynamics
- Uncertainty
- Rejection
- Isolation
- Stigma About Fundraising
- The Body's Response to Transactional Fundraising
- Fundraising and the Nervous System
- A Recipe for Bad Fundraising
- Part II The Solution
- Chapter 4 Creating Inner Alignment
- What Is Alignment?
- Coaching to Overcome Fundraising Resistance
- The Cognitive Loop
- Energy in Action
- The 7 Levels of Energy
- Energy Level 1: Victim
- Energy Level 2: Antagonist
- Energy Level 3: Rationalizer
- Energy Level 4: Helper
- Energy Level 5: Collaborator
- Energy Level 6: Connector
- Energy Level 7: Creator.
- Increasing Your Anabolic Energy
- Limiting Beliefs
- Interpretations
- Assumptions
- Gremlins
- Strategies to Stop the Spiral
- Chapter 5 Alignment Fundraising Strategy
- The Layers of Alignment Fundraising
- Case Study: Hilary Wolkan
- Alignment Fundraising in Practice
- Understanding Your Funders
- Mapping Alignment
- You and Your Organization Have So Much Value (Beyond What You Think)
- Your Inventory of Assets
- Matching Funders and Assets
- Not All Money Is Created Equal
- Chapter 6 Building Connected Relationships
- Trust in Nonprofits
- Building Real Relationships
- Authenticity and Vulnerability
- Honesty and Dealing with Conflict Productively
- Connection in Practice
- Effective Engagement
- Reaching Out to Aligned Prospects
- The Myth of Donor Fatigue
- Preparing for Funder Meetings
- Making the Offer
- The Funder Says Yes, Now What?
- Actions That Break Trust and Connection
- You Won't Be for Everyone
- Discussing Overhead
- Letting Go
- When It All Aligns
- Conclusion
- Acknowledgments
- References
- About the Author
- Index
- EULA.
