Starting an Online Business All-In-One for Dummies
Starting an Online Business All-in-One For Dummies is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence. Plus, the guidance inside helps you st...
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated
2024.
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| Edición: | 7th ed |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009850436706719 |
Tabla de Contenidos:
- Intro
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Book 1 Start-Up Essentials
- Chapter 1 Starting from Scratch
- Creating online businesses for today and tomorrow
- Finding a business that's your type
- Chapter 2 Turning Ideas into a Viable Internet Business
- Thinking Like an Online Entrepreneur
- Putting Your Business Idea under the Microscope
- Using informal research to verify your idea
- Applying a SWOT analysis to your idea
- Creating a feasibility study to validate an idea
- Identifying Your Market and Target Customer
- Classifying your customer
- Going to the source
- Competing to Win: Analyzing Your Competition
- Chapter 3 Getting Real: Creating a Usable Business Plan
- Understanding the Value of a Plan
- Recognizing That the Parts of the Plan Make a Whole
- Getting Help to Write the Plan
- Determining when to hire a professional
- Knowing what to expect from a business plan consultant
- Using a Business Plan Today, Tomorrow, and Always
- Chapter 4 Funding Your Online Business
- Bootstrapping the Low-Cost, No-Cost Site
- Making the leap to the bootstrapping lifestyle
- Saving money to make money
- Getting resourceful
- Looking at the pros and cons of bootstrapping
- Finding the Perfect Investor
- Turning to your friends and family
- Finding angels
- Venturing into the world of venture capital
- Checking Out Alternative Financing
- Taking a Shortcut: Purchasing an Existing Site
- Chapter 5 Creating Policies and Managing Compliance to Keep It Real
- Taking Care of Customers
- I pledge to you
- Put it in writing
- Delivering on Your Promises
- Putting Policies in Place
- Privacy policy
- User agreement or terms and conditions
- Shipping policy
- Return policy.
- Safety for young users
- Other online policies
- Complying With the Law
- Let's talk about GDPR
- The importance of ADA
- Lesser known policies that could incur fines
- Book 2 Legal and Accounting
- Chapter 1 Minding the Law
- Keeping Your Business Legal
- Federal tax identification number
- Resale certificate
- Business bank account
- Employee forms
- Zoning for Business (at Home)
- Obtaining Business Licenses
- Chapter 2 Choosing the Right Foundation: From Partnerships to Corporations
- Strategizing for the Best Organization
- Operating Alone as a Sole Proprietor
- Fictitious name registration
- Marriage and the sole proprietorship
- Sharing the Load with a Partnership
- Limited Liability Company
- Making It Official with Incorporation
- Different flavors of corporations
- The choice to incorporate
- Changing Your Organization as It Grows
- Chapter 3 The Trademark-and- Copyright Two-Step
- Understanding Why Trademarks and Copyrights Matter
- Making Your (Trade)Mark
- Protecting Your Investment with Copyrights
- Establishing Registration Yourself
- Getting your trademark
- Filing for copyright
- Retaining Professional Assistance
- Chapter 4 Accounting for Taxes (and Then Some)
- The Tax Man Cometh - Again and Again
- Income tax
- Employment tax
- Sales tax
- By the Numbers: Accounting Basics
- Determining periods and methods
- And now, your balance sheet
- A quick glimpse: The P&
- L
- Choosing Software to Make Your Tasks Easy
- Going online?
- What size are you?
- How much do you want to pay?
- Do you need support?
- Hiring a Professional
- Recognizing that it takes all types
- Knowing what to expect from your tax professional
- Finding likely candidates
- Choosing the best person for you
- Following the Rules of Recordkeeping
- Dealing with all the paper.
- Storing records: How long is long enough?
- Book 3 Website Functionality and Aesthetics
- Chapter 1 What's in a (Domain) Name?
- Basics of URL Structure and Why It Matters
- Approaching your domain name carefully
- Optimizing your domain name for SEO
- Registering the Perfect Name
- You have a choice: Domain registration options
- Let's make it official
- Finding Out What to Do When Somebody Gets There First
- Exploring your domain name options
- Negotiating what you want - at a price
- All the Good Ones Are (Not) Taken
- Varying the extension
- Getting creative
- Chapter 2 Designing for User Experience
- Mapping the Customer Experience
- Basic functionality
- Interactive functionality
- Enhanced functionality
- Maximizing Performance for Profitability
- Establishing Page Goals
- Mapping Your Route to a Successful Site
- Avoiding common holdups in developing a site plan
- Putting Your Best Site Forward
- Following design trends and UX principles
- Testing Your Design Assumptions
- Chapter 3 Serving Up Your Site
- Determining What Makes the Difference for High-Performance Hosting
- Putting Your Site in the Cloud
- Serving Yourself: Don't Overlook Other Server Options
- Keeping Your Customers and Your Site Secure
- Chapter 4 Developing Content That Satisfies Visitors and Search Engines
- Words Are Words - Right? Wrong!
- Words that are "key" to search
- Beyond keywords
- Getting Ready to Write for the Web
- Understanding buyer personas
- Tracking the buyer's journey
- Getting organized
- Mapping content where it counts
- Moved to Purchase: Turning Words into Action
- Chapter 5 Going Beyond Beta and Launching Your Site
- Some Things to Know Before You Start Uploading
- Taking the Compatibility Test: Testing Screen Resolutions, Browsers, and Platforms
- Checking it out
- Testing on Mac, Windows, or whatever.
- Keeping people in mind
- Taking a Trial Run
- Three, Two, One - Takeoff!
- Book 4 Online and Operating
- Chapter 1 Determining Your Revenue Model
- Selling Tangible Products
- Projecting how you'll make a profit
- Manufacturing and selling your own goods
- Buying tangible goods and selling them online
- Finding your own merchandise
- Buying wholesale
- Going inventory-free: Drop-shipping
- Selling Your Professional Services
- Understanding the pros and cons
- Building credibility
- Selling Thought Leadership - Your Own Information Product
- Finding hot topics
- Researching the information
- Analyzing Opportunities
- Choosing an Affiliate Advertising Program
- Putting It All Together: Multiple Revenue Streams
- Chapter 2 Making Money with Affiliate Programs
- Looking at How Affiliate Programs Work
- Understanding some affiliate terms
- Types of affiliate payments
- Finding an affiliate program
- Avoiding Scams and Questionable Content
- Illegal affiliations
- Questionable affiliations
- Chapter 3 Paying with the Right Payment Options
- Accepting Credit Card Payments
- Securing a merchant account
- Choosing a payment gateway
- Reading the fine print: Fees
- Offering Alternative Payment Options
- Managing the Payment Process to Protect Your Income
- Chapter 4 Putting the (Shopping) Cart before the Horse
- Not All Carts Are Created Equal
- Back-end management
- Customer-centric elements
- Integration and maintenance
- Promotion and marketing
- Shopping Around for the Best Hosted Solution
- 1ShoppingCart
- Foxy
- Shopify
- Finding Stand-Alone Shopping-Cart Software
- Designing a Custom Cart
- Chapter 5 Taking Inventory
- Finding Out What's Popular
- Putting Together All Your Research
- Pricing Your Products
- Building Your Inventory
- Stocking up as a low-price leader.
- Becoming all things to all people with trial-and-error inventory
- Specializing with limited inventory
- Chapter 6 Fulfilling Expectations and Orders
- Figuring Out the Logistics of Shipping
- Developing an In-House Fulfillment Model
- Deciding to Outsource Fulfillment
- Finding an outsourcing partner
- Establishing your outsourcing relationship
- Operating with an outsourced fulfillment house
- Assessing the quality of the fulfillment work
- Shaping Up and Shipping Out
- Giving your customers shipping options
- Creating online postage and labels
- Having items picked up for delivery
- Shipping international orders
- Maintaining the Backend
- Deciding on a database
- Using handheld scanners and bar codes
- Developing a shelving inventory system
- Feeding orders into the shipping department
- Book 5 Managing Security Risks
- Chapter 1 Understanding Security and Your Risks
- Legal Responsibility: The Merchant and the Customer
- Avoiding chargebacks
- Protecting privacy: GDPR and growing compliance concerns
- Keeping Your Website Secure
- Chapter 2 Developing a Plan: Security and Business Continuity
- Making a Plan
- Policies and procedures
- Inventory and skills assessments
- Risk analysis
- Existing security measures
- Action plan and backup alternatives
- People, resources, and follow-up communications
- Creating a Budget for Your Plan
- Finding Security Resources
- Chapter 3 Spotting and Thwarting Bad Actors, Hackers, and More
- Fending Off Attacks
- Deterring Bad Actors
- Avoiding Common Threats
- Keeping Your Domain Name Safe
- Staying Away from Scams
- Social engineering
- Phishing
- Smishing
- Pharming
- Vishing
- Scareware
- Extortion
- Insider threats
- Mobile Security Risks
- Understanding How a Wireless LAN Works
- Establishing Barriers
- Following your common sense.
- Setting up a virtual private network.
