Decision-driven analytics : leveraging human intelligence to unlock the power of data

Decision-driven analytics leveraging human intelligence to unlock the power of data

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a...

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Detalles Bibliográficos
Otros Autores: De Langhe, Bart 1982- author (author), Puntoni, Stefano, 1975- author (narrator), Vertullo, Jon, narrator
Formato: Grabación no musical
Idioma:Inglés
Publicado: [New York] : Ascent Audio [2024]
Edición:[First edition]
Materias:
Decision making > Data processing.
Data mining.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009850433506719

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