Data analytics for business : lessons for sales, marketing, and strategy

Data analytics for business lessons for sales, marketing, and strategy

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation...

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Detalles Bibliográficos
Otros Autores: Haimowitz, Ira J., author (author), Greenley, Ray, narrator (narrator)
Formato: Grabación no musical
Idioma:Inglés
Publicado: [Old Saybrook, Connecticut] : Tantor Media, Inc [2024]
Edición:[First edition]
Materias:
Business > Data processing.
Marketing > Data processing.
Machine learning.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009850433006719

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