Service-ability create a customer centric culture and gain competitive advantage
The scope of marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers.
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| Corporate Author: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Chichester :
Wiley
2013.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849135906719 |
| Summary: | The scope of marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers. |
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| Item Description: | At head of cover title: The Chartered Institute of Marketing. Includes index. |
| Physical Description: | 1 online resource (xvi, 261 p. ) ill |
