Service-ability create a customer centric culture and gain competitive advantage
The scope of marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester :
Wiley
2013.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849135906719 |
